Promoting Yourself and Your Work
You can be the most creative and productive designer in the world, but it doesn’t mean anything without paid work. Designers can rely on repeat clients but it’s important to keep meeting new potential clients and building future relationships.
In this post I’d like to share tips and strategies for getting your work out there into the eyes of clients and other designers. There is no one best method to use, and in fact you should employ multiple strategies to garner the largest reach possible.
But make a game plan and learn why self-promotion is so important. Through practice it’ll become a lot easier like second nature.
It All Starts With A Portfolio
This should be obvious but I’m surprised how many designers have a weak portfolio of work, or even worse nothing at all.
Everyone uses the Internet and there’s no reason to believe this is slowing down.
If you do any digital work then you should have an online portfolio. This includes all creative jobs whether you’re an icon designer, web designer, digital artist, motion graphics designer, or anything similar. And this doesn’t mean that you need a custom website domain (although it’s a big help).
But you can setup a simple free portfolio on a service like Tumblr, Dribbble, or Behance.
People often browse these websites specifically looking for talent to hire. Your work needs to be good to actually land jobs. But having anything online is better than nothing.