Features That are Missing from Your Web Design
As a business owner, have you ever been totally clueless as to why your website isn’t converting? Do you feel like you have everything in place, yet your audience isn’t following through on your call to actions buttons, and your bounce rate is sky high? There could be a few crucial web design features that are missing on your website, and adding and adjusting them might mean the difference between success and failure.
Use this article as a ‘checklist’ to see whether your web design is on par, and which features you can implement to boost conversions and encourage engagement.
At the end of the day your audience will be attracted to modern design, elements they sub-consciously accept as the norm, because they’ve had that user-experience on other websites. Think of modern design as a combination of art, design, and functionality. When these elements ‘work’ in harmony your page will be undeniable and ultimately guide the visitor to where you want them to be.
So, ‘What’s Missing’?
1. Web Design That’s not Unique to Your Industry & Brand
Your web design is the first impression a visitor will have about the business. This page should not only be reflective of your industry, products or services, but it should stand out from competition and reflect your company culture. The Following should be considered:
- Design should attract and imprint in the memory of your visitors to create “awareness”
- Content should create a narrative to ‘tell your story’ through the website.
Make sure that your web design is unique and recognizable. Distinct visual approach & style, typography and interactive design elements play a big role in this department. All this creates the first impression in your visitor’s head and is crucial for the next interaction with your website.
Your content should engage. It shouldn’t be boring. A great way to incorporate additional interaction, to make your visitors stay connected is through the use of bold hero sections with enriched sliders, video content and content animations.
- Hover Animations will make the website more intuitive and will give additional information regarding a feature function. Hovering over a feature or image will allow for instant visual feedback.
- Large Scale Animations include effects like parallax scrolling and pop-up notifications.
- Loading animations are used to keep a user engaged and are popular for one-page sites, flat design and minimalism.
- Background animations and videos should be used in moderation but can add to the storytelling element of the page. It should be seen as an add-on and not a distraction.
A great example of this aspects is the creative WordPress theme TheGem recently released on Themeforest marketplace. This theme understands the need for individuality, creativity, awareness and interaction, offering many industry specific unique design concepts . When going through the demo pages of this theme you will see how different industry stories can be told in an attractive visual way, involving the user in interaction and remaining in his/her memory.
2. No Trending UX and UI Features
Even though your page visitor might not be able to pinpoint the exact reason why don’t find your website appealing, their subconscious will pick up that your page is sub-standard. Trending features within design can take a variety of forms, but for the last few years, these features are taking the front seat for UX and UI.
- Scroll Jacking is where the user’s scrolling is directed to an exact vertical point on the screen, such as the top of the next content container. It’s replaced native scrolling and is more targeted. Here are some examples for that:
- Design for Your Satisfaction
- Brilliance of Perfection