Changing the UX 180 Degrees Made Grew Sales

Were you ever asked to fully change the experience and UI of a product that is used by more than 3 million people? Well, it happened to me.

Let me tell you my story and the journey of the 180-degree change of Bannersnack.

Have you heard about Bannersnack?

If you are one of our users, skip to the next section. If you don’t know what Bannersnack is, take a minute and check it out. Bannersnack is the leading banner making tool for creating static and animated HTML5 banners, Flash and various social media banners, all from one place. Find out more here, or keep reading to find out the whole story about the redesign.

Today’s world is changing fast, but the digital world is changing even faster.

More and more often, we see well-established brands, apps and services changing and adapting their look and communication frequently. Technology evolves at an astonishing speed. People want to do more things faster and they need tools that can make their lives easier.

Bannersnack began its journey in 2008, the culminating era of Flash banners. It was launched as the banner making app that helps you build flash banners within a couple of minutes. It was an extraordinary achievement and a revolutionary product, compared to other similar software.

Now, as flash is dying, our attention shifts from Flash to HTML5 banners; more and more static banners are created daily and the appearance of social media has blown away everything we learned about banner design.